B2B Lead Generation Techniques (2021).
B2B Lead Generation Techniques (2021)
- The Few most effective things in B2B Lead generation. The main factor when it comes to B2B Lead generation are,
Let's break down the b2b lead generation process into 3 basic steps: identity, qualify & convert. In this blog post, we'll outline how you can use various methods of lead generation that will help you generate more leads that are qualified for your business.
The first step in any lead generation process is to identify your prospects - this could be anything from a specific sector, company size, geographic location, or market you want to target. This will enable you to select the most appropriate method of lead generation that is suitable for your industry. Let's take a look at another example - marketing technology companies are known for being very innovative and therefore have uncovered an apt way to generate leads: content marketing. They have found that they can use their blog and social media platforms as a means of attracting customers. In this case, the ideal lead generation method would be through a blog that generates quality content and shareable images which help promote the brand and the business' products & services.* PPC advertising, email marketing, or social media marketing -
* which B2B Lead Generation technique is best?
To answer this question, we need to take a quick look at what each technique offers. Of course, it really depends on your company's strategy and goals, but there are some general considerations that will help you figure out which way to go.
 |
| social media apps |
- Blogs
- Youtube ads
- Email marketing
- Advertising
* What does the data show?
This is the graph which tells us about the recent studies on the lead generations which is the platform of many social media. Based on the business' criteria for success, how well each tactic is performing may vary. For instance, if your sales cycle is long, then you'll need to make sure that your lead generation tactics are efficient with time.
Increasing B2B sales: The steps inside the lead generation process
If you’re serious about increasing B2B sales, you’ll need a strong lead generation process. This aligns marketing and sales teams and gives reps a proven framework to follow.
Step 1: Finding B2B leads
The first step towards generating B2B leads is finding the contact information of potential buyers.
This information is often sourced in-house, generated by a third-party “lead gen” company, or bought from a lead database (not advisable for B2B lead generation).
Step 2: Reaching out to leads
With a list of (hopefully) high-quality leads, reps reach out to leads through cold outreach, social media, or by replying back to inquiries.
Quality is one of the most important criteria. If you simply increase the volume, but do not qualify these leads, then you will only end up spinning your wheels more. However, if you can increase your volume of leads by 20% without decreasing your quality then your business makes 20% more income.
Unfortunately, lead generation is tough. 85% of B2B marketers consider lead generation their #1 challenge.
Here are some of the best strategies to help you generate as many new B2B sales leads as possible. Also, be sure to check out a video demo of RollWorks to learn how our platform can help you in your journey to drive more B2B leads.
32 Ways to Get More B2B Sales Leads
1. Get in as many conversations as possible
Relying solely on your website, blog posts, or videos for leads to find out about your business is dangerous. Sales is about building relationships; you want to have as many real conversations with your prospects as you can.
For example, if a lead asks about a feature in an email, don't just offer a link to your website. Instead, answer their question and offer to jump a quick phone call or video call to walk through the feature's functionality with them.
2. Generate a targeted list of business contacts
Generating a targeted list of B2B leads is an essential aspect of generating new B2B sales leads. Lists allow you to easily get in front of a large number of potential buyers fast by using cold emails.
Unfortunately, not all lead databases are created equal. Many databases contain:
Outdated and/or incorrect information
Leads that don't match your target job titles, company size, location, or industry
Leads you already have in your CRM
Leads that are already customers
To fix this, Growlabs provides the most up-to-date and accurate B2B lead generation software. The Growlabs database has 320 million searchable leads and 12 million searchable companies. Leads can be filtered by company size, industry, location, revenue, funding, technology used, job title and more. Leads that you have already engaged are automatically removed.
Growlabs also includes:
Email automation services
Smart inbox filtering
Multi-channel outreach
Actionable insights to A/B test your sequences, campaigns, and more.
3. Send cold emails
Make sure to customize your cold emails and personalize them using merge tags. Merge tags allow you to replace the first name or company name in each email so each email you send looks completely personalized to each lead. A targeted, personalized email is more likely to get a response from the recipient.
4. Make warm calls
Cold calling is when you call a prospective customer that you have had no previous contact with. Warm calling is when you call someone who has heard about you in the past. Warm calling can be extremely effective if done right. I talk in length about this approach here.
5. Use Marketing Automation to nurture your leads
Once you’ve collected email addresses, you can use marketing automation programs to segment customers to target them with specific messages to get the conversion. Leads in the marketing funnel can also be converted to Sales Qualified Leads (SQLs) by the sales team.
Comments
Post a Comment